Star Indian cricketer Virat Kohli is set to end his association with Puma as per several media outlets. Kohli had maintained an association with Puma for seven years.
He is now set to sign a new deal with sports athleisure firm Agilitas as an investor. The official announcement is likely to be made during the ongoing IPL 2025 season.
Agilitas was founded in 2023 by former Puma India and South-East Asia managing director Abhishek Ganguly. The company makes and retails sportswear goods in India and abroad.
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Official Announcement On Virat Kohli's New Venture Expected Soon
The report talked about Kohli's upcoming association with the firm after ends his previous commitments with Puma. Agilitas acquired a long-term license to sell Italian sports brand Lotto in India, Australia, and South Africa.
"Virat Kohli is reportedly in talks to invest in Agilitas after concluding his eight-year contract with Puma. The announcement is expected soon, coinciding with the IPL, as Kohli aims to create a global sportswear identity" the report claimed.
At the heart of Kohli's association with Agilitas is his vision to broaden his lifestyle brand One8. Agilitas will be responsible for monitoring the distribution and expansion of Kohli's brand across the globe.
Meanwhile, Virat Kohli, while speaking to Jio Hotstar, also spoke about unique mental and competitive challenges of the IPL and emphasised its dynamic nature compared to shorter bilateral series. He spoke about how the constant shift on the points table adds to the pressure. He also said that the league teaches players to adjust and evolve their T20 skills making them better players in the process.
"IPL challenges you in a very unique way because of how the tournament is structured. It's not like a short bilateral series; it spans several weeks, and your position on the points table keeps shifting. That constantly changing scenario brings different kinds of pressure. When you are at the top, there's the pressure to maintain that lead. If you're near the bottom, you need extra motivation to bounce back. And if you're somewhere in the middle, where you need to win, say, three out of five games, even a single loss can suddenly add a lot of pressure. This dynamic nature of the tournament pushes you mentally and competitively in various ways other formats don't. It's also driven me to improve and evolve my T20 skill set constantly," Virat Kohli said while speaking on '18 Calling 18' on JioHotstar.
Kohli's RCB next take on the Rajasthan Royals on Sunday, April 13 after their recent loss to DC at home.
Also Read: IPL 2025: Virat Kohli Cleans Up Promotional Posts On His Instagram Account Amid Ongoing IPL Season
